BabyK’tan
Design & Development
BabyK’tan
Design & Development
BabyK’tan
Design & Development
Client
Baby K'tan LLC is american company founded in 2007 and produsing an award winning baby carrier.
Services
Web Design, Development,
Marketplace
Year
2024
Visit Website
Client
Baby K'tan LLC is american company founded in 2007 and produsing an award winning baby carrier.
Services
Web Design, Development,
Marketplace
Year
2024
visit website
Client
Baby K'tan LLC is american company founded in 2007 and produsing an award winning baby carrier.
Services
Web Design, Development,
Marketplace
Year
2024
visit website
Problem
A particular challenge for me was maximum responsibility, since we are talking about the health of a newborn child. We know that during the postpartum period, all the mother's attention is focused only on the child. The goal was to make navigation as simple as possible and at the same time, maintain consistency in presenting relevant information throughout the user journey.
Problem
A particular challenge for me was maximum responsibility, since we are talking about the health of a newborn child. We know that during the postpartum period, all the mother's attention is focused only on the child. The goal was to make navigation as simple as possible and at the same time, maintain consistency in presenting relevant information throughout the user journey.
Problem
A particular challenge for me was maximum responsibility, since we are talking about the health of a newborn child. We know that during the postpartum period, all the mother's attention is focused only on the child. The goal was to make navigation as simple as possible and at the same time, maintain consistency in presenting relevant information throughout the user journey.
“It is expected, that the redesign will expand brand awareness in the region and thereby significantly improve economic performance” says Victoria Kolos, CEO at BabyK'tan Belarus.
“It is expected, that the redesign will expand brand awareness in the region and thereby significantly improve economic performance” says Victoria Kolos, CEO at BabyK'tan Belarus.
“It is expected, that
the redesign will expand
brand awareness in the
region and thereby
significantly improve
economic performance”
says Victoria Kolos, CEO
at BabyK'tan Belarus.
Solution
The complexity of the product lies in the need to accompany it with a large amount of information describing its properties and confirming its reliability. At the stage of initial communication and further testing with a focus group, it was possible to divide this information into three levels of importance and develop a system for its presentation.
Solution
The complexity of the product lies in the need to accompany it with a large amount of information describing its properties and confirming its reliability. At the stage of initial communication and further testing with a focus group, it was possible to divide this information into three levels of importance and develop a system for its presentation.
Solution
The complexity of the product lies in the need to accompany it with a large amount of information describing its properties and confirming its reliability. At the stage of initial communication and further testing with a focus group, it was possible to divide this information into three levels of importance and develop a system for its presentation.
Awards and Recognition
Process
At the initial stages of developing the project concept, there was a low point due to the difficulty of combining two goals: important information should be transmitted to the user quickly and made easily accessible, but without losing the quality of the information and important aspects. The key was empathy and immersion into the lifestyle and needs of modern parents after the birth of a child. After prototype testing when we saw that this puzzle finally came together, there were emotions that can be compared to an aha!-moment.
Process
At the initial stages of developing the project concept, there was a low point due to the difficulty of combining two goals: important information should be transmitted to the user quickly and made easily accessible, but without losing the quality of the information and important aspects. The key was empathy and immersion into the lifestyle and needs of modern parents after the birth of a child. After prototype testing when we saw that this puzzle finally came together, there were emotions that can be compared to an aha!-moment.
Process
At the initial stages of developing the project concept, there was a low point due to the difficulty of combining two goals: important information should be transmitted to the user quickly and made easily accessible, but without losing the quality of the information and important aspects. The key was empathy and immersion into the lifestyle and needs of modern parents after the birth of a child. After prototype testing when we saw that this puzzle finally came together, there were emotions that can be compared to an aha!-moment.
"Thanks to well-designed site, we were able
to achieve results that even exceeded our expectations
in terms of website conversion rates, which increased
from a standard 0.89% to a stable average of 2.2% over
the same period compared to the previous year. This resulted
in a 165% increase in sales compared to the previous
year and an increase in the company's profits
due to increased sales" says Victoria Kolos,
CEO at BabyK'tan Belarus.
"Thanks to well-designed site, we were
able to achieve results that even exceeded our expectations in terms of website conversion rates, which increased from a standard 0.89% to a stable average of 2.2% over the same period compared to
the previous year. This resulted in a 165% increase
in sales compared to the previous year and
an increase in the company's profits
due to increased sales" says Victoria Kolos,
CEO at BabyK'tan Belarus.
"Thanks to well-designed
site, we were able to achieve
results that even exceeded our expectations in terms of website conversion rates, which increased
from a standard 0.89% to a stable
average of 2.2% over the same
period compared to the previous
year. This resulted in a 165%
increase in sales compared to the previousyear and an increase in
the company's rofits due to
increased sales" says Victoria
Kolos, CEO at BabyK'tan
Belarus.
