Notable
Design & Development
Client
Notable LTD is an engineering company implementing modern technological solutions in the aggressive chemical industry.
Services
Web Design, Development,
Brand Identity
Year
2024
Visit Website
Problem
Notable is an engineering company specialising in chemical product-related fields, offering three distinct product groups: dosing pumps, chemical pumps, and chemicals. With over a decade of success in the B2B market, the company has built a strong industry presence. The current project aims to enhance brand awareness and expand its network of regular customers. A key challenge lies in the company’s three distinct operating sectors, each catering to a different user group with unique needs. Additionally, the extensive technical details in product descriptions add further complexity to the user experience.
“We aimed to create a modern product that truly reflects our values and ideas while being clear and accessible to our clients” says Denis Cruck, CEO at Notable.
Solution
I redesigned the information architecture using operational data, prioritising key positions. By analysing client request statistics, I developed
an optimal content hierarchy.
To improve navigation and visual appeal,
I introduced a card-based design
on the main page.
We chose to move away from the industry’s typical monochrome schemes of various blue shades, expanding our palette to include violet and magenta. This shift led to a modern, analogous colour scheme, forming the foundation of the gradient in the updated logo. Our goal is to inspire trust and creativity in users, reflecting Notable’s commitment to reliable and innovative technological solutions.
A fully adaptable design was developed to ensure responsiveness across various devices, considering the specific ways users interact with the product through dynamic, interactive components.
Design System
During the project, a comprehensive design system was developed, comprising 1,400 components,
290 styles, and 170 options.
The design system follows
the principles of atomicity, aiming
to ensure maximum accessibility
and consistent layouts.
"Although we don’t have direct metrics,
we focus on indirect indicators.
Notably, within two months of launching the new site
and rebranding, we secured significant investment
for the company’s growth. The bold new brand,
consistently integrated across all our platforms
and the brand new delightful website,
played a key role in strengthening our position
throughout this process" says Denis Cruck,
CEO at Notable.
